In the United States, microenterprises, critical segment of the small business population, accounts for 110 million\nsmall businesses that source new jobs. Despite the increase in the number of created businesses in the USA, more than\n70% of microenterprise business owners are unsuccessful after 2 years. The multiple case study included 6 participants\nliving in Houston, Texas, and intended to explore business strategies microenterprise event management owners\nused to succeed in business beyond 2 years. The conceptual framework that grounded the study was the 5-stage\nsmall business growth model and the 5-stage of the evolution of entrepreneurship theory. The data collection process\nconsisted of interviews resulting in transcripts, review of company documents, and interview observations notes. The\ndata analysis process while triangulating the data consisted of creating thematic codes, and clustering keywords, and\nideas from the data. Development of visual aids assisted with organizing information, synthesizing, and generating new\nideas. Text, word, and matrix coding queries were conducted and summarized for a cross-case analysis as relating to\nthe interview questions. Thematic analysis and cross-case analysis revealed 3 major themes: customer relationship\nmanagement, education/work experience, and promotional activities. Implications for social change include encouraging\nentrepreneurial and small business development programs to develop innovative curriculums that microenterprise\nbusiness owners may benefit from to increase more business opportunities. An increase in microenterprises may\nhelp provide more employment opportunities that meet the needs of local communities and improve socioeconomic\nconditions.
Loading....